It is a logical decision by EA. Even if they're just after political points. The NFL and Madden have a sizable African American fandom, combined with being basically a US exclusive merchandise with minimal international appeal. Not the best time to fall advice when one of your largest demographics & just market is to literal fire. From an advertising/marketing point, theyve done this numerous times (smaller scale) to get Battlefront 2. The CM said theyre seeking to create the most spalsh as you can. If folks are outside protesting = less viewers. And more importantly, lower online engagement. On most social websites it is not possible to talk about anything but the protests right now. They need people talking about the reveal but that would be drowned out by the much larger news at the moment.
Yeah, but they could have just as easily said"because of increasing tensions" or even postponed without saying anything. Consumers see EA for some of the dumb shit they do using games they develop and release, but they do not see what they do for causes such as equality and workplace diversity (they've ever been awarded in multiple years). They're really super innovative internally and must be praised for that. It is simple to be cynical about this sort of thing, but they may just have easily avoided making an announcement. Yo, thanks so much for sharing this information. That's awesome on EA's part. No matter how people feel about their games we should praise them for their progressive actions. I'm surprised that I am just NOW hearing about this. I truly want the gambling community will step up and start caring far more about stuff like this.